Canada’s go-to firm for brand protection and trademark litigation
In today’s highly competitive business environment, successfully and efficiently enforcing trademark rights and avoiding infringement is critical to protecting a company’s valuable goodwill and reputation.
In high-stakes litigation, we know what it takes to win and are committed to protecting our clients’ brands by vigorously enforcing their trademarks against misuse and infringement. No other firm can claim a more successful track record in trademark litigation than Smart & Biggar, and we have successfully represented our clients in numerous precedent-setting trademark cases in the Supreme Court of Canada, the Federal Court of Appeal, the Federal Court of Canada, and in the Provincial Courts of Quebec, Ontario, British Columbia and Alberta.
We have obtained groundbreaking judgments for our clients covering a vast spectrum of industries and ranging in subject matter from product appearance and trade dress infringement to the protection of pharmaceutical trade rights, from counterfeiting remedies and online trademark use to cross-border trademark rights, from the protection of iconic brand colours to the dilution of famous marks, from innovative pre-trial relief to landmark damage awards.
Our accomplished and formidable team works closely with brand owners to develop sophisticated and strategic brand enforcement programs, which might involve creating online and marketplace monitoring programs, and working with and coordinating survey firms, experts, investigators, and law enforcement and customs officials. Through our many courtroom successes we also have a sharp understanding of when litigation may not be the best option, and when a dispute might be resolved through settlement, mediation or other forms of ADR.
"Smart & Biggar is a major top-tier national firm. This gold-studded outfit is in a premier position to handle absolutely anything related to intellectual property. Make-or-break disputes are the meat and drink [of this] force to be reckoned with..." (World Trademark Review)
Widely recognized internationally and within the Canadian legal community, Smart & Biggar has repeatedly been ranked at the top of the Canadian trademarks field by World Trademark Review, chosen as Canada’s Trademark Contentious Firm of the Year by MIP, and chosen as Canada’s IP Litigation Firm of the Year by Benchmark Litigation. Several of our partners have also been honoured with awards such as Canadian Trademark Litigator of the Year and several of our trademark litigation victories for our clients have received awards for being Milestone Cases by each of these publications.
Key Contacts
Client Success
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iFIT Inc v Safe Sweat Fitness Ltd
2023 FC 1747Defeated attempt to subpoena client for disclosure of its financial records in trademark litigation case.Read More -
Wonder Brands Inc v Canada Bread Company, Limited
2023 TMOB 107Won opposition proceeding, successfully registering MADE BY CANADA in the face of an objection the mark was geographically descriptive.Read More -
Cheung’s Bakery Products Ltd v Easywin Ltd
2023 FC 190Successfully represented Cheung’s Bakery Products Ltd in invalidating the registration of a third party’s Chinese character trademarks on the basis of confusion and bad faith.Read More -
Institut National de l’Origine et de la Qualité and Comité interprofessionnel du vin de Champagne v Sugarfina, Inc
2021 TMOB 238Successfully opposed the registration of the trademark CHAMPAGNE BEARS of Sugarfina, Inc, in association with “candies; candy; gummy candies”, on behalf of the Opponents the Comité Interprofessionnel ...Read More -
Loblaws Inc v Pampered Chef et al
2021 FCA 29Successfully represented Pampered Chef et al before the FCA in having affirmed the trial decision dismissing allegations of trademark infringement brought by Canada’s largest retailer.Read More -
Institut National de l’Origine et de la Qualité v Établissements Rivoire-Jacquemin, Société Anonyme
2021 TMOB 162Successfully opposed the registration of the trademark JURAMAN of Établissements Rivoire-Jacquemin SA, in association with “cheeses, except blue cheeses”, on behalf of the Opponent Institut National d...Read More -
Loblaws Inc v Columbia Insurance Company et al
PC v PC. Pampered Chef Succeeds in Trademark Infringement Battle
T-548-18Successful trial resulting in Federal Court’s dismissal of infringement and dilution claims brought by Canada’s largest retailer against Berkshire Hathaway’s companies, Pampered Chef and Columbia Insu...Read More -
Badawy v 1038482 Alberta Ltd
2019 FCA 150
Unparalleled Expertise in Trademark Litigation & Enforcement
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IAM & WTR
Canadian Patent Prosecution Firm of the Year
2024Global IP Awards -
MIP
Tier One Firm for Trademark Law
2014-2024IP Stars: Trademarks -
MIP
Canadian Trademark Disputes Firm of the Year
2009, 2011, 2014-2017, 2020 & 2022, 2024Managing IP Americas Awards -
WTR
12 leading trademark practitioners
2021 & 2024World Trademark Review 1000 – The World’s Leading Trademark Professionals -
WTR
Gold Band Firm
2011-2024World Trademark Review 1000 – The World’s Leading Trademark Professionals -
IAM & WTR
Canadian Trademark Firm of the Year
2023Global IP Awards -
Chambers & Partners
Band One Firm: IP Litigation
2020-2024Chambers Canada -
MIP
16 Patent and Trademark Stars
2023IP Stars Guides -
Benchmark Litigation
IP Litigation Firm of the Year
2015-2023Benchmark Canada Awards -
Benchmark Litigation
Ten leading IP litigators
2023Benchmark Canada
Related Publications & Articles
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Interlocutory injunctions: powerful tools for trademark owners in Canada
A recent Canadian decision illustrates how powerful interlocutory injunctions can be for trademark owners involved in trademark infringement litigation in Canada.Read More -
False alarm: the risks of groundless online takedown complaints
A recent Canadian decision highlights the risks associated with filing tenuous and unjustified takedown complaints that result in harm to competitors. In Keezio Group, LLC v The Shrunks’ Family Toy Co...Read More -
Canadian Trademark Law 2023: A Year in Review
2023 was an active year in Canadian trademark law. Canadian Courts addressed a wide range of issues, from licensing to comparative advertising to co-branding. This article highlights some important de...Read More -
Canadian IP Litigation 2023: Year in Review
The year 2023 witnessed several developments in Canadian IP litigation. From summary judgment finding its limits to the denial of a permanent injunction for the first time in almost three decades, sev...Read More -
Top ten considerations for creating an effective anti-counterfeiting program
Counterfeiting, a multi-billion-dollar problem, poses a serious threat to all brand owners, irrespective of their industries. Counterfeiters do not discriminate when it comes to manufacturing fake goo...Read More -
Brand owners, get ready now: Canadian trademark fees are going up in 2024
In this article, we look at the resulting impact on Canadian trademark fees, which are also increasing by 20-35%.Read More -
Power Play: Federal Court’s decision in Energizer Brands, LLC v Gillette Company narrows test for depreciation of goodwill in comparative advertising cases
Last week, the Federal Court of Canada issued its long-awaited decision in Energizer Brands, LLC v Gillette Company, 2023 FC 804. The case is noteworthy because it is a “comparative advertising” case,...Read More -
The Canadian Trademarks Office has backtracked on one of the options for accelerating examination of trademark applications
Earlier this week, we reported upon a new development for accelerating examination of Canadian trademark applications. However, the Trademarks Office has backtracked, imposing the previous, more oner...Read More
Related News & Media
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Smart & Biggar principal Steven Garland recognized as “best of the best” by Expert Guides
Smart & Biggar is proud to announce that firm principal Steven Garland has been recognized among the top lawyers in the world in trademarks and life sciences, respectively, by Expert Guides: Best ...Read More -
Smart & Biggar receives Managing Intellectual Property's highest ranking in all practice areas in 2022
Smart & Biggar is proud to share that we have been recognized as a Tier 1 firm in all practice areas in Managing Intellectual Property (MIP) IP Stars, Canada 2022.Read More -
Smart & Biggar honoured as Canada’s leading intellectual property litigation firm for the eighth consecutive year at the Benchmark Litigation Canada Awards
Smart & Biggar is thrilled to be named “Intellectual Property Litigation Firm of the Year” once again at the 2022 Benchmark Litigation Canada Awards. The award was announced at an in-person gala a...Read More -
Smart & Biggar boasts 14 Trademark lawyers recognized as “heavy hitters” in the 2022 edition WTR 1000
Smart & Biggar is proud to announce that 14 lawyers from our Trademark practice have been honoured in the 2022 edition of the World Trademark Review 1000 (WTR 1000) – The World’s Leading Trademark...Read More -
Smart & Biggar leads again with four lawyers recognized in Who’s Who Legal: Thought Leaders Global Elite 2022
Smart & Biggar is proud to announce that four lawyers have been recognized in Who’s Who Legal: Thought Leaders Global Elite 2022 edition for IP – more than any firm in Canada.Read More -
End of the line: Federal Court finds Subway's trademark rights infringed by cannabis retailer
IP Litigator
The Federal Court issued its decision in Subway IP LLC v Budway, Cannabis & Wellness Store 2021 FC 583, a case involving a cannabis retailer that knowingly adopted a parody mark in connection with...Read More -
Smart & Biggar shines as a leader in IP with 17 lawyers and agents recognized in Who’s Who Legal: Canada Guide 2021
Smart & Biggar is proud to announce that 17 lawyers and agents have been honoured as leaders in IP in the recent edition of Who’s Who Legal (WWL) Canada Guide 2021. Our lawyers have been recognize...Read More -
Smart & Biggar welcomes Francesca Roy as a new associate in Montréal
Smart & Biggar is pleased to announce that Francesca Roy has joined the firm as an associate in Montreal. Francesca has been hired back following her articles with the firm and her call to the Que...Read More