Canada’s Intellectual Property Firm

Joanna Ma

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Joanna Ma

Principal
  • Smart & Biggar LP
Language(s): English

Joanna offers her clients strategic advice on developing and growing IP portfolios that are aligned with their business opportunities and goals. Joanna also assists her clients with commercializing and monetizing these IP rights, and with developing a balanced approach to the enforcement of their IP rights.

Joanna has an electrical engineering background and specializes in patenting software-driven technologies and associated systems (including artificial intelligence, audio systems, autonomous vehicles, cybersecurity, medical devices and imaging systems, neural networks, telecommunication systems, and robotics). She is experienced in drafting and prosecuting patent applications in these technologies, and closely follows the various Patent Offices’ guidance and trends on patenting software-driven innovations to increase prosecution efficiency.

Joanna has also written on various aspects of patenting software-driven technologies, including co-authoring Canada’s Chapter in Intellectual Property in Electronics and Software: A Global Guide to Rights and Their Applications, Second Edition.

Another significant part of Joanna’s practice is in obtaining design protection for her clients' products in a meaningful way for their business.

Joanna supports the growth of Canada’s technology ecosystem. She is an IP Strategy advisor at several innovation hubs across Ontario and is a frequent speaker on this subject. Joanna is also a co-author of a chapter entitled “Patent and Other IP Protection for Engineering and Technology Startups” in Startup Law 101: A Practical Guide.

Qualifications

  • News
  • Speaking
  • Industry Involvement
  • Strategies on When to File, New Ventures BC, July 24, 2024
  • IP for British Columbia Start-Ups, KAST and Community Futures Central Kootenay, June 19, 2024
  • AC Pitch Coaching Open House - Conveying your IP strategy, Accelerator Centre, May 30, 2024
  • SR&ED and IP funding strategies for innovation with Northbridge Consultants, Communitech, April 3, 2024
  • Disrupting Tech: Innovative Women-Led Projects, She Talks Tech, January 18, 2024
  • Soft Skills Every Practitioner Should Develop, Intellectual Property Institute of Canada (IPIC), December 13, 2023
  • Practical Insights for Intellectual Property (IP) Government Funding, Altitude Accelerator, December 4, 2023
  • Know Your Rights – Understanding Your Intellectual Property, North Forge, November 27, 2023
  • Intellectual Property (IP) Strategy and Funding for Kootenay Businesses, Community Futures Central Kootenay and Kootenay Association for Science and Technology (KAST), October 25, 2023
  • IP Govn’t Funding Options Elevate IP, Accelerator Centre, August 29, 2023
  • Preparing Your Company for Exit:Expert Insights for Companies of All Stages, NuBinary, April 19, 2023
  • Strategies for Optimizing Valuation For Your Company, NuBinary, March 9, 2023
  • IP & Legal Startup Bootcamp, Altitude Accelerator, June 14, 2022
  • Investor Readiness, Altitude Accelerator, June 8, 2022
  • IP Training Session for Board Members, Entrepreneurs-in-Residence, and advisors, Altitude Accelerator, June 2, 2022
  • Guarding your Intellectual Property (IP) in CleanTech, Altitude Accelerator, March 10, 2022
  • Enabling Cyber Innovation, CyberXLTR, January 26, 2022
  • Strategizing Your Intellectual Property, The Conrad School, October 18-22, 2021
  • Advisor Seminar: Critical Updates for 2020, RIC Centre, February 12, 2020
  • Legal & IP: Protect your startup, RIC Centre, May 6, 2020
  • Enabling Cybersecurity Innovation Eco-System, APMA & CloudGRC CSIC, November 27, 2019
  • Startup Bootcamp, RIC Centre, November 13, 2019
  • Identifying and Commercializing Your Intellectual Property, Automotive Parts Manufacturers' Association (APMA), November 4, 2019
  • Intellectual Property – Exploring Common Misconceptions, Communitech, September 5, 2019
  • Driving Dreams: Innovation, RIC Centre, May 23, 2019
  • Eureka! From Idea to Issuance: The Patenting Process, Communitech, May 22, 2019
  • Best Practices for Growth, Funding and IP Protection for Digital Startups, International Initiatives for Creative Innovators and Entrepreneurs (IICIE), April 2, 2019
  • Management of Technological Innovation Lecture at University of Toronto Mississauga, University of Toronto Mississauga, March 20, 2019
  • IP Matters – patents, trade secrets and trademarks, Arrow Electronics, January 18, 2019
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Memberships

  • Law Society of Ontario (LSO)
  • Intellectual Property Institute of Canada (IPIC)
  • College of Patent Agents and Trademark Agents (CPATA)