Comprehensive IP guidance to leverage clients’ brands
Alexandra is a lawyer committed to protecting and preserving the integrity of brands and intellectual property. Her practice covers a range of IP matters spanning trademark protection, copyright and regulatory matters.
She provides clients with exceptional trademark clearance and prosecution services and advises on all areas of trademark law with precision and expertise. Her practice also includes reporting and overcoming objections from the Trademarks Office, and trademark opposition and cancellation proceedings before the Trademarks Opposition Board.
Alexandra also offers guidance on product packaging and labelling, advertising campaigns, misleading advertising complaints and the use of digital platforms. Alexandra is a member of the firm’s Marketing and Advertising group.
Before joining Smart & Biggar as an associate, Alexandra was an articling student and summer student in our Toronto office.
During her legal studies, Alexandra specialized in Intellectual Property, Information and Technology and completed an independent legal research course on copyright law. In 2021, she was awarded with the Bereskin & Parr Award in Industrial and Intellectual Property for her exceptional academic ability in this area of law.
Qualifications
- News
- Speaking
- Industry Involvement
- In the Media
- "Risks and rewards with AI in marketing & advertising", (co-speaker: Alice Tseng), Smart & Biggar webinar, March 7, 2024
Memberships
- Member, Intellectual Property Institute of Canada (IPIC)
- Member, Toronto Intellectual Property Group (TIPG)
Publications
- “Phosphorylation-dependent sub-functionalization of the calcium-dependent protein kinase CPK28” (co-authors Bredow M, Bender KW, Holmes DR, Thomson A, Ciren D, Tanney C, Dunning KE, Trujillo M, Huber SC, Monaghan J.) Proceedings of the National Academy of Sciences, May 3, 2021, Vol. 118, Issue 19
Interviews
- "The essentials of advertising laws for alcohol", Lexpert, September 2, 2024