How small businesses can use IP law to combat foreign counterfeiting – Reagan Seidler speaks to CBC News
Recently, Associate Reagan Seidler spoke with CBC News on foreign counterfeiting.
“No creator is safe from counterfeiting,” Reagan told CBC.
“Counterfeiting hurts businesses. It discourages people from bringing new, inventive products to market. But it also hurts consumers. No one wants to get a knockoff product when they’re expecting the real thing.”
So, what can small businesses do? Reagan suggests sellers should register copyrights on their product photos. “If those photos appear on phony listings online, they can submit a complaint to the e-commerce platform, and base the complaint on copyright infringement of their product photo.”
Businesses with high-selling items can further protect their product designs with industrial design registrations.
Read the full article and watch the interview on CBC News.
About Smart & Biggar
Related News & Media
-
Principal Daniel Anthony discusses online infringement with Canadian Lawyer
Principal Daniel Anthony recently shared his thoughts on the role of artificial intelligence (AI) in identifying and enforcing intellectual property (IP) in an interview for Canadian Lawyer magazine.Read More -
Protecting product design: Daniel Anthony and Olivier Jean-Lévesque for World Trademark Review
In a recent article for World Trademark Review, Principal Daniel Anthony and Associate Olivier Jean-Lévesque highlighted two Canadian court decisions on how the collaborative role of copyright, indust...Read More -
Meika Ellis in CBC News on infringement of Indigenous designs by online shopping giants
In a recent interview with CBC News, Associate Meika Ellis discusses the complexities that Indigenous artists commonly face in protecting their designs when selling products online.Read More