Speakers: Elliott Gold, Meika Ellis
This webinar is intended to empower Canadian SMEs and entrepreneurs in choosing, protecting, enforcing and licensing a trademark. Topics will include:
- How to choose a strong trademark;
basics of searching to ensure your trademark is available; - The process, timing, and costs for registering trademarks in Canada and abroad;
- Recommendations for a powerful and efficient approach to monitoring and enforcing your trademark rights against infringement or counterfeits; and
- An education program for you and your employees to properly use and monitor your trademarks and avoid common and costly mistakes in your brand management.
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