Magasins Best Buy ltée c Québec (Procureur général)

Successfully represented the International Trademark Association (INTA) as an intervener in this proceeding. The Court confirmed, in line with the plaintiffs’ and INTA’s arguments, that businesses can continue using their registered trademarks on public signs outside their premises in the Province of Québec without the need to add French generic language. My colleagues and I recently received the 2015 Canadian Trademark Milestone Case of the Year award from Managing Intellectual Property (U.K.) for our success in this case.